Scale Smarter, Not Harder: Tech Strategy for Non-Tech CEOs

The Fastest Path to a More Profitable, Scalable Business

If you’re a CEO of a service-based business, you already know that scaling isn’t as simple as getting more customers. Growth means more admin, more hiring, more complexity—and for many companies, that means shrinking margins, constant stress, and feeling stuck.

But what if growth didn’t have to mean more headaches?

What if, instead of hiring more people and increasing overhead, you could use technology as leverage to scale more profitably?

Many of the most valuable service-based companies today aren’t just selling services—they are using technology to increase efficiency, build proprietary assets, and improve profitability.

But most CEOs don’t know where to start, and that’s where we come in.


Why This Matters

According to McKinsey & Co., companies with high-performing digital strategies experience 35% higher revenue growth and 10% higher profit margins than their competitors.

Yet most service businesses hit a ceiling because:

Meanwhile, the companies that invest in the right technology solutions:

The challenge is that many non-tech CEOs struggle with technology investments. They often invest in software that doesn’t align with their business needs, overpay for systems they don’t fully use, or avoid digital transformation altogether, losing ground to more efficient competitors.

That’s why we take a different approach—one that works for non-technical leaders who need real results, not more complexity.


Who We Are

My name is Mike Zawitkowski, and I’ve been leading technology-driven business transformations for over 20 years.

I’ve worked with over 100 teams of cross-functional technology experts, and in most cases, I acted as the bridge between business leaders and tech teams—helping entrepreneurs get results without needing to become tech experts themselves.

I’ve seen firsthand how non-tech CEOs struggle to implement technology. Too often, they invest in software that doesn’t align with their business, overpay for systems they don’t need, or worse—delay technology adoption entirely, losing ground to more efficient competitors.

But I’ve also seen what happens when service businesses use technology strategically:

Service companies are especially hard to scale because of the level of human involvement required. With labor shortages and increasing costs, hiring more people is no longer a sustainable way to grow.

That’s why I help non-tech CEOs make the right tech investments—ones that drive real results.


Who We Help

We work with service-based businesses that aren’t in tech, including:

We do NOT work with IT services firms, digital agencies, or data science companies.

Our focus is on companies that lack in-house tech expertise but need tech to scale.


How It Works

We help you invest in technology the right way—starting with the fastest wins and scaling from there.

1️⃣ Assess – We map out where your business is losing time, money, and opportunities.
2️⃣ Prototype – We test small, low-risk automations and tools to drive quick wins.
3️⃣ Build & Scale – We implement custom software, automation, or digital systems that increase profitability.

Unlike traditional consultants, we don’t just advise—we help you implement tech in a way that actually works.


The Cost of Doing Nothing vs. Doing It Wrong

Many service business owners hesitate to invest in technology because they don’t fully understand the cost of inaction vs. the cost of doing it wrong.

🚨 Doing nothing leads to:

⚠️ Trying to do it yourself leads to:

Hiring an expert leads to:

If you’re unsure how to move forward, let’s have a quick conversation.


Free Tech Audit for Service-Based CEOs

Not sure where to start? We’re offering a Free Tech Roadmap Session for qualified businesses.

In 30 minutes, we’ll help you:

This isn’t a sales call—it’s a practical strategy session with zero fluff.

📅 👉 Claim Your Free Session


Let’s Talk

Want to make your business more profitable, scalable, and valuable?

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